Concerns Regarding Fraudulent Advertising
We are concerned about representations being made by commercial clinics in the media and in advertisements in regard to ‘scar free surgery’. As Surgeons with a collective experience of over one hundred years we are fully cogniscent that such assertions simply are untrue
All wounds heal naturally by the formation of fibrous tissue, which is the basis of a scar.
To claim that any surgical procedure is scar free is at best misrepresentation or at worst an admission that the claimant knows nothing about the scientific aspects of surgery and consequently should not be involved in any way in its practice.
Such false claims, based either on deception or ignorance, form a poor basis for the doctor patient relationship and should be prohibited either by the relevant advertising standards authority or the medical practice supervisory authorities.
MB, BCh, BAO, DLO, FRCSI, FRCS, FRCSEd.
MB, BCh, BAO, FRCS RCPS Glasg, FRCS Edin, FRCS Eng, FRCSI.
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